15 Sep 09 Internet Marketing
Internet Marketing
Internet marketing is the term given to the marketing of services and products with a main focus of using internet based practices. To understand the importance of online e-marketing we first need to understand the Internet.
The Internet
The ‘Internet’ really appeared as a commercial, social and information technology for the mass public around the 1990’s, in 1992 the Internet Society (ISOC) was chartered as independent international nonprofit organisation founded to provide leadership in Internet related standards, education, and policy. According to the latest figures from Forrester Research the amount of people using the internet by 2011 will be 22% of the world population. By 2013 there will be around 2.2 billion people using the internet on a regular basis with the emerging markets of Europe driving the online population figures increase.
Online Marketing Reach
With a potential audience of 2.2 billion its no wonder why internet marketing, (online marketing, web marketing, emarketing, imarketing), has the attention of most companies/people worldwide that offer a service or product whether on a B2B or B2C basis. Web marketing campaigns are being utilised in some form by most website owners with marketing campaign spends from £10’s up to £100,000,000 annually!
Main Types Of Internet Marketing
A standard internet marketing campaign uses some of the main types of online marketing and advertising methods such as; search engine optimisation (SEO), search engine marketing (SEM), banner advertising, blog marketing, affiliate marketing and the latest crazes on the online marketing scene; social-network advertising, mobile phone marketing, podcast and video marketing. All these various types of marketing methods are aimed at generating orders and sales usually by driving traffic (users) to a home page or specific landing page on a the advertisers website.
Internet Advertising Associations
The are various online resources for website owners who are thinking about starting an online advertising and marketing campaign. In the US one of the largest interactive media companies IAB offers advice and tips for small and large companies, in the UK the IAB have a dedicated UK based website that offers tips and advice focusing on UK internet marketing legislation and guidelines.
Online Marketing Companies
With so many forms on interactive advertising to choose from trying to ascertain the right type of web marketing for your particular product/service/brand can seem daunting which is why most website owners decide to employ ‘Internet Marketing Consultants’ who can help you achieve your goals using their in-depth knowledge of the various marketing methods. An online marketing consultant can put together an online campaign on your behalf meeting your budgets, specifically targeted for your product or service and giving you clear indications of traffic return and possible conversion ratios.
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Tags: Internet Marketing, Web Marketing
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Great blog, thanks for the internet marketing overview, search marketing is the king I my opinion bringing in more traffic than all the others…