25 Sep 09 Internet Marketing > Podcasting and Podcast Marketing
A recent survey by Ipsos MORI (on behalf of Rajar) showed that 7.8 million had downloaded a podcast in July 2009 as opposed to 7.2 million in October 2008 and 6 million in May 2008. The survey also went on to show that 4.2 million people in the UK listen to podcasts on a weekly basis. An interesting podcast marketing fact is that 59% of respondents said they would download and listen to podcasts containing advertising if it were free…
